by: Berkeley Media Studies Group
posted on Tuesday, November 04, 2025
As public health advocates, we know that food is foundational to well-being. Yet too often, the public conversation about SNAP is dominated by harmful and inaccurate stereotypes that ignore the program’s broad benefits to entire communities. This blog contains sample messages to help communicators shift the narrative and tell a more complete story about SNAP.
Tags: food security, message development, public health, snap, strategic communication
by: Berkeley Media Studies Group and FrameWorks Institute
posted on Monday, June 02, 2025
As we move ever closer to legislation that will slash critical federal funding for health, it’s vital that voices in the movement for health equity speak up consistently and effectively. To help advocates overcome analysis paralysis and craft messages that work, BMSG teamed up with the FrameWorks Institute in our latest blog. Read on to learn about common framing pitfalls and try out our sample messages as you speak out in support of Medicaid and other critical components of our social safety net.
Tags: framing, medicaid, message development, messaging
by: Berkeley Media Studies Group
posted on Thursday, May 22, 2025
You wouldn’t know it from news coverage, but U.S. residents are more united on many issues than we realize, including Medicaid, which is currently under attack. A phenomenon known as the spiral of silence keeps many people from being as vocal as they want to be about supporting health care access and other major issues. Here are five tips, adapted from a recent webinar and BMSG’s many years of supporting people on the ground, for breaking the silence and communicating effectively about public health.
Tags: dei, division, framing, medicaid, messaging, unity, values
by: Berkeley Media Studies Group
posted on Tuesday, February 25, 2020
BMSG is proud to support California’s local health departments and their partners as they create a state where health abounds no matter where you live.
Tags: health equity, local health departments, public health
by: Berkeley Media Studies Group
posted on Thursday, October 06, 2016
Headed to Denver for this year’s annual meeting of the American Public Health Association? Be sure to check out BMSG’s presentations and posters, featuring highlights from a wide range of our latest research.
by: Berkeley Media Studies Group
posted on Monday, March 30, 2015
How advocates can make dense data meaningful for reporters, policymakers and the public.
Tags: media advocacy, public health data, social math
