by: Fernando Quintero
posted on Wednesday, August 20, 2014
To block advocates’ efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back.
Tags: communication, media advocacy, messaging, public health, soda industry, soda tax, sugary drinks
by: William Dietz and Lori Dorfman
posted on Wednesday, February 26, 2014
In 2012, the soda industry spent $4 million to orchestrate a sophisticated opposition to soda tax proposals in two small California cities, all the while disguising its presence in the debate. Now that San Francisco is considering a tax, the industry is using a similar strategy.
Tags: El Monte, Richmond, soda, soda industry, soda tax
by: Pamela Mejia
posted on
Research has shown that sugary drinks are linked to diabetes and other chronic diseases. Yet instead of doing the responsible thing and reining in their marketing, soda companies have been ratcheting up efforts not only to sell their products but also to discourage people from drinking water.
Tags: cap the tap, Coca-Cola, gatorade bolt game, soda, soda industry
by: Fernando Quintero
posted on Tuesday, January 08, 2013
Will Californians see 14 new soda tax proposals by 2014? Proponents of a soda tax took a bruising last November, but their defeat has only emboldened them to come back and fight even harder.
Tags: El Monte, measure N, Measure O, public health, Richmond, soda industry, soda tax
