by: Allyson Frazier
posted on Friday, June 19, 2015
How public health messages are framed affects how the public and policymakers understand issues and what to do about them. PreventObesity.net’s Inside Track talks with BMSG’s Fernando Quintero about the pitfalls of one common type of framing and how advocates can avoid it.
Tags: framing, media advocacy, messaging, public health
by: Fernando Quintero
posted on Wednesday, August 20, 2014
To block advocates’ efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back.
Tags: communication, media advocacy, messaging, public health, soda industry, soda tax, sugary drinks
by: Fernando Quintero
posted on Tuesday, June 04, 2013
Using language that moves racism from a personal issue to a structural one is key to showing how policy changes can benefit entire populations. But what does this mean for those who have experienced the personal pain of racism? How can those experiences fuel efforts to reframe it?
Tags: framing, health equity, language, messaging, public health, structural racism
