blog tag: strategic communication

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Six media advocacy lessons from a campaign for housing justice and health equity

by: Heather Gehlert and Katherine Schaff
posted on Wednesday, December 08, 2021

In this blog, we go behind the scenes to explore strategic communication insights from a housing justice coalition’s recent policy wins and challenges, as well as implications for future campaigns. Advocates share lessons on rapid-response data collection, tailoring frames to different audiences, building a diverse group of spokespeople, and more.

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Communicating about housing and COVID-19: Tips for responding to reporters

by: Katherine Schaff and Shaddai Martinez Cuestas
posted on Monday, July 06, 2020

Housing policy is complex, and communicating about it can be tricky, especially when you are talking with a reporter. Still, just because you aren’t in full control of the message doesn’t mean you can’t shape the narrative. A recent event with local journalists shed light on how advocates can do just that.

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Using values and framing to create messages that motivate

by: Ingrid Daffner Krasnow and Shaddai Martinez Cuestas
posted on Monday, December 16, 2019

Relying too heavily on data to make your case, inadvertently reinforcing opposition arguments, and simply getting tongue-tied are all common communication pitfalls. The good news is they can be avoided. This blog, the second in a three-part series, draws on our work with advocates and captures lessons that they can apply to any public health or social justice issue.

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