by: Daphne Marvel
posted on Tuesday, January 30, 2018
A recent commentary published in Critical Public Health explores how six cutting-edge digital marketing techniques may be undermining public health efforts to improve nutrition and reduce obesity.
Tags: Big Data, food marketing, target marketing
by: Fernando Quintero
posted on Wednesday, July 05, 2017
Cutting-edge digital tactics for marketing junk food and sugary drinks to young people were on display at the 2017 Cannes Lions International Festival of Creativity. What can public health advocates do to counter these slick campaigns?
Tags: cannes lions festival, food marketing, junk food marketing, public health, target marketing
by: Lori Dorfman
posted on Wednesday, November 06, 2013
Many companies have promised to improve their nutrition standards for the foods they market to kids, yet they still spend $5 million a day targeting children with foods they should avoid. If progress continues at this rate, we won‰’t see the right balance of food ads until 2033.
Tags: children's health, digital marketing, food marketing, junk food, junk food marketing, public health
by: Carolyn Newbergh
posted on Friday, September 27, 2013
Aggressive food marketing to children via mobile phones and other digital media is growing explosively and needs to be reined in quickly, BMSG’s Lori Dorfman told a White House gathering held by First Lady Michelle Obama and the White House Domestic Policy Council.
Tags: digital marketing, food marketing, Food Marketing Workgroup, junk food marketing to kids, online marketing, white house
by: Heather Gehlert
posted on Thursday, December 01, 2011
McDonald’s has found a way to skirt a San Francisco ordinance requiring restaurants offering toys to make sure the food that comes with them meets certain nutrition standards. Instead of making its Happy Meals healthier, McDonald’s is now charging for toys. But even if the fast feeder is complying with the law, they are hardly off the hook.
Tags: food marketing, Happy Meals, McDonald's, obesity, public health, San Francisco
