blog tag: narrative power

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From fear, division, and scarcity to hope, unity, and abundance: Building narrative power over the long haul

by: Heather Gehlert and Lori Dorfman
posted on Wednesday, July 12, 2023

The Supreme Court’s recent decisions to to dismantle affirmative action, reduce civil rights for LGBTQ+ individuals, and uphold financial obstacles that make it harder for people to attend college reinforce the need for long-term narrative change. What would it look like to build narrative power in support of public health values? The history of tobacco control offers clues.

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Six media advocacy lessons from a campaign for housing justice and health equity

by: Heather Gehlert and Katherine Schaff
posted on Wednesday, December 08, 2021

In this blog, we go behind the scenes to explore strategic communication insights from a housing justice coalition’s recent policy wins and challenges, as well as implications for future campaigns. Advocates share lessons on rapid-response data collection, tailoring frames to different audiences, building a diverse group of spokespeople, and more.

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