by: Daphne Marvel
posted on Thursday, July 25, 2019
A new series of briefs from BMSG explores how the food and beverage industry strategically sets prices, leverages cutting-edge technology, and exploits cultural sensibilities to build brand loyalty and sell unhealthy products to low-income communities and communities of color.
Tags: health equity, junk food, marketing to communities of color, sugary drinks
by: Fernando Quintero
posted on Tuesday, June 02, 2015
At a San Francisco Board of Supervisors committee meeting, BMSG’s Fernando Quintero testified on the tactics food and beverage companies use to target communities of color with unhealthy products. The committee heard — and later recommended for adoption — three new sugary drinks bills at the June 1, 2015 meeting.
Tags: junk food, public health policy, sugar-sweetened beverages, sugary drinks, target marketing
by: Lori Dorfman
posted on Wednesday, November 06, 2013
Many companies have promised to improve their nutrition standards for the foods they market to kids, yet they still spend $5 million a day targeting children with foods they should avoid. If progress continues at this rate, we won’t see the right balance of food ads until 2033.
Tags: children's health, digital marketing, food marketing, junk food, junk food marketing, public health
