blog author: Katherine Schaff

writer at a desk

Six media advocacy lessons from a campaign for housing justice and health equity

by: Heather Gehlert and Katherine Schaff
posted on Wednesday, December 08, 2021

In this blog, we go behind the scenes to explore strategic communication insights from a housing justice coalition’s recent policy wins and challenges, as well as implications for future campaigns. Advocates share lessons on rapid-response data collection, tailoring frames to different audiences, building a diverse group of spokespeople, and more.

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Public health over punishment: How advocates can use social math and other tools of media advocacy to communicate about police and prison budgets

by: Heather Gehlert and Katherine Schaff
posted on Monday, October 26, 2020

The years of organizing that build the foundation for visible moments of social change are often hidden from view. In this blog, we go behind the scenes to learn how Bay Area organizers used the tools of media advocacy to further efforts to prevent police violence and invest in community health.

Communicating about housing and COVID-19: Tips for responding to reporters

by: Katherine Schaff and Shaddai Martinez Cuestas
posted on Monday, July 06, 2020

Housing policy is complex, and communicating about it can be tricky, especially when you are talking with a reporter. Still, just because you aren’t in full control of the message doesn’t mean you can’t shape the narrative. A recent event with local journalists shed light on how advocates can do just that.

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Giving effective public testimony to support health equity: 9 tips for advocates

by: Katherine Schaff
posted on Wednesday, September 25, 2019

When advocates reach out to BMSG for help shaping the public narrative and advancing policy change on a particular public health or social justice issue, they often are eager to improve their ability to write op-eds or speak with reporters. But public testimony is another powerful way to deliver compelling messages that reach decision-makers. In this blog, our health equity coordinator offers tips for doing so, based on her recent experience providing public comment at San Francisco City Hall.

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How can we connect racial and health equity with housing in news coverage?

by: Katherine Schaff
posted on Wednesday, May 29, 2019

BMSG’s latest news analysis offers insights into how Bay Area housing justice and public health organizations are leveraging the media to support their policy agendas and elevate the connection to health. Based on those insights, here are seven recommendations for practitioners and advocates working to make safe, affordable homes a reality in their communities.

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