Coke apologizes for ad showing hipsters bringing soda to indigenous Mexicans
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posted on Monday, December 07, 2015
Indigenous activists are taking a stand regarding a recent Coca-Cola advertisement aired in Mexico. The ad features a group of young white “philanthropists” bringing bottles of Coca-Cola to an indigenous community in Oaxaca, and constructing a Coke-branded Christmas tree. The ad has been criticized as “colonialist branding,” and powerful backlash has forced Coke to pull the ad and apologize.