Oakland Unified School District aims to provide health care to all students

printer friendlyprinter friendly

The Oakland Unified School District has put together a network of funds intended to achieve its goal of being the first district in the United States to guarantee universal access to primary health care, including prevention services, for all students. By the end of 2012, the district will contain a total of 26 health centers that provide primary care to students, with 9 opening this year alone.

The groundbreaking program represents a long-term investment in the health of its students, and Oakland as a whole. It also gives the media an opportunity to open a dialogue about health equity and report on the program's challenges and successes so that other schools can consider adopting similar strategies. Local news sites could contribute here, too, by providing coverage of community reactions and places for commentary.

OUSD should be commended for ensuring that children and teens, an often under-served population, receive adequate primary care, including prevention and health education. Access to convenient and affordable medical care not only helps maintain children's health in the short term, but also can reduce their long-term risk of chronic disease, and improve their success in school. These centers may prove even more effective because of their unique location within schools. This will enable the many low-income students in the district to access care they might otherwise not receive, since many low-income parents can't afford to take time off work to bring their children to doctor's visits in far away hospitals.

The Oakland District's program could further build community health if it solicited and incorporated suggestions from Oakland students and their families. Such community input is a valuable resource because it could help policy makers and medical professionals better tailor the centers to student needs. Input from students and their families could also help illuminate the social and environmental factors that contribute to the health issues they face, another key step toward resolving health issues for current and future generations of Oakland school children.


news coverage (1) online marketing (1) journalism (1) autism (1) authentic voices (1) Connecticut shooting (1) inequities (1) stigma (1) apha (3) marketing (1) soda warning labels (1) weight of the nation (1) Big Tobacco (3) gun violence (1) race (1) public health policy (2) tobacco (5) sugar-sweetened beverages (2) Campaign for Safe Cosmetics (1) cosmetics (1) adverse childhood experiences (3) chronic disease (2) gatorade bolt game (1) SB 402 (1) child sexual abuse (5) news monitoring (1) media advocacy (23) indoor smoking ban (1) sexual violence (2) Texas (1) emergency contraception (1) community safety (1) Big Food (2) public health data (1) personal responsibility rhetoric (1) liana winett (1) food justice (1) Marion Nestle (1) Oglala Sioux (3) california (1) McDonald's (1) Colorado (1) women's health (2) breastfeeding (3) soda industry (4) childhood lead poisoning (1) racism (1) Proposition 47 (1) Measure O (1) Bill Cosby (1) sexual health (1) soda tax (11) violence prevention (8) sports drinks (1) paper tigers (1) Bloomberg (3) beauty products (1) suicide prevention (2) Twitter (1) Dora the Explorer (1) obesity (10) cigarette advertising (1) world water day (1) community organizing (1) abortion (1) cervical cancer (1) Twitter for advocacy (1) tobacco industry (2) safety (1) structural racism (1) messaging (3) junk food marketing (4) summer camps (1) Telluride (1) elephant triggers (1) social math (1) news analysis (3) gun control (2) nonprofit communications (1) SB 1000 (1) childhood trauma (3) cancer research (1) auto safety (1) political correctness (1) Tea Party (1) sanitation (1) Black Lives Matter (1) Jerry Sandusky (3) communication strategy (1) default frame (1) strategic communication (1) language (6) Amanda Fallin (1) environmental health (1) measure N (2) ACEs (2) social media (2) digital marketing (2) advocacy (3) Proposition 29 (1) Golden Gate Bridge (2) soda taxes (2) Rachel Grana (1) Catholic church (1) Community Coalition Against Beverage Taxes (1) regulation (2) cancer prevention (1) framing (14) Richmond (5) institutional accountability (1) Pine Ridge reservation (1) built environment (2) beverage industry (2) Wendy Davis (1) campaign finance (1) naacp (1) equity (3) tobacco tax (1) food and beverage marketing (3) new year's resolutions (1) media bites (1) Food Marketing Workgroup (1) education (1) community (1) Gardasil (1) Chile (1) sandusky (2) news (2) SB-5 (1) El Monte (3) physical activity (1) Berkeley (2) values (1) obesity prevention (1) sugary drinks (10) Happy Meals (1) prison system (1) seat belt laws (1) PepsiCo (1) Donald Trump (2) Penn State (3) election 2016 (1) Merck (1) Citizens United (1) Sam Kass (1) Michelle Obama (1) children's health (3) Johnson & Johnson (1) front groups (1) water (1) Joe Paterno (1) Let's Move (1) violence (2) social change (1) alcohol (5) junk food marketing to kids (2) media (7) industry appeals to choice (1) white house (1) food (1) childhood adversity (1) communication (2) genital warts (1) vaccines (1) choice (1) personal responsibility (3) tobacco control (2) cannes lions festival (1) snap (1) media analysis (6) george lakoff (1) Aurora (1) Pine Ridge Indian Reservation (2) nanny state (2) social justice (2) ssb (1) reproductive justice (1) privilege (1) target marketing (8) HPV vaccine (1) filibuster (1) childhood obestiy conference (1) American Beverage Association (1) prevention (1) prison phone calls (1) Newtown (1) suicide nets (1) democracy (1) food industry (4) public health (70) San Francisco (3) health care (1) food access (1) food deserts (1) Coca-Cola (3) SSBs (1) news strategy (1) sexual assault (1) soda (12) Nickelodeon (1) community health (1) product safety (1) Oakland Unified School District (1) childhood obesity (1) water security (1) gender (1) collaboration (1) Whiteclay (4) junk food (2) Big Soda (2) mental health (2) sexism (2) cap the tap (1) food swamps (1) government intrusion (1) corporate social responsibility (1) paula deen (1) diabetes prevention (1) food environment (1) food marketing (4) youth (1) health equity (10) suicide barrier (2) Sandy Hook (2) diabetes (1) FCC (1) healthy eating (1) community violence (1)
  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox: