blog author: Pamela Mejia

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Food industry messaging pulled from Big Tobacco playbook

by: Pamela Mejia
posted on Friday, April 18, 2014

A new study from BMSG explores the tobacco industry’s use of personal choice messaging to shift blame for its products’ health harms onto consumers. Now Big Food is taking a page from tobacco’s well-worn playbook. How similar are the two industries and what does this mean for advocates?

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How Big Food is targeting my toddler

by: Pamela Mejia
posted on Thursday, January 24, 2013

As a media researcher, I spend my days analyzing the food industry’s marketing of junk to children, so I’m uniquely aware of their insidious tactics. But now, as my daughter approaches age 2 and the food industry sets its sights on her, I’m not just studying the problem. I’m living it.

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