by: Fernando Quintero
posted on Tuesday, December 18, 2018
Although BMSG provides research and trainings for advocates to help them become more strategic communicators, we also gain a lot from the groups we work with. This year, the most valuable lesson we learned is about the power of resilience.
by: Fernando Quintero
posted on Wednesday, July 05, 2017
Cutting-edge digital tactics for marketing junk food and sugary drinks to young people were on display at the 2017 Cannes Lions International Festival of Creativity. What can public health advocates do to counter these slick campaigns?
Tags: cannes lions festival, food marketing, junk food marketing, public health, target marketing
by: Fernando Quintero
posted on Wednesday, December 14, 2016
How does the news frame the opioid epidemic? Preliminary findings from a BMSG news analysis provide insight and lay the groundwork for additional research questions, including whether the news may fuel stereotypes and, thus, stymie prevention efforts.
by: Fernando Quintero
posted on Tuesday, November 01, 2016
Internal Coca-Cola documents show that taxing sugary drinks and reducing marketing to kids are among the regulatory actions that concern the company the most — precisely because of their effectiveness. Now, it’s time for advocates to turn up the heat.
by: Fernando Quintero
posted on Thursday, July 14, 2016
The aggressive target marketing of a product that disproportionately impacts youth of color is not only a public health issue; it’s a racial justice issue — one that celebrities should join health advocates in fighting.
by: Fernando Quintero
posted on Wednesday, January 13, 2016
As he races for the Republican nomination, how is Donald Trump shaping public discourse and what does this mean for advocates’ messaging efforts?
Tags: Donald Trump, framing, media advocacy, political correctness, racism, sexism
by: Fernando Quintero
posted on Tuesday, June 02, 2015
At a San Francisco Board of Supervisors committee meeting, BMSG’s Fernando Quintero testified on the tactics food and beverage companies use to target communities of color with unhealthy products. The committee heard — and later recommended for adoption — three new sugary drinks bills at the June 1, 2015 meeting.
Tags: junk food, public health policy, sugar-sweetened beverages, sugary drinks, target marketing
by: Fernando Quintero
posted on Friday, May 08, 2015
New California legislation would help combat diabetes in the communities that are the most affected by the disease — and the most targeted by sugary drink companies.
Tags: diabetes prevention, public health, sugary drinks, target marketing
by: Fernando Quintero
posted on Thursday, April 30, 2015
The “pull yourself up by your bootstraps” myth is pervasive in our culture and in the media. Here’s how advocates can reframe the conversation to better support health.
Tags: default frame, framing, personal responsibility, public health
by: Fernando Quintero
posted on Thursday, January 08, 2015
Media coverage of sexual violence affects our ideas about the problem and what to do about it. Is coverage of Cosby improving or impeding our understanding of this critical public health issue?
Tags: Bill Cosby, media, news coverage, sexual assault, sexual violence
