Blogs

Letters to the editor: A useful advocacy tool in today's media environment?

The number of people writing letters to the editor is decreasing, but there are many reasons why letters are still an effective strategy for shifting people's understanding of — and actions on — public health and social justice issues. Read more >


Using media advocacy to engage elected officials

A small campaign with big impact offers lessons for advocates working to create long-term, lasting social change. Read more >


The Oscars of the ad industry showcase latest techniques by junk food marketers

Cutting-edge digital tactics for marketing junk food and sugary drinks to young people were on display at the 2017 Cannes Lions International Festival of Creativity. What can public health advocates do to counter these slick campaigns? Read more >


9 tips for crafting effective media bites

How public health and social justice advocates can create quotable quotes that journalists use and readers remember. Read more >


From tragedy to action: Using media advocacy to advance gun violence prevention legislation

How one advocate helped pass 11 gun violence prevention bills in the aftermath of the country's deadliest mass shooting. Read more >


The Fourth Estate and the 45th president: Four ways journalists can help hold Trump accountable

Amid unprecedented challenges from Trump and his incoming administration, here are four steps journalists can take to preserve the integrity of the Fourth Estate and its crucial role as watchdog in a functioning democracy. Read more >


Shifting the media conversation on affordable housing

In this Q&A, the Alameda County Public Health Department’s Tram Nguyen discusses how the department has used media advocacy to illuminate the link between housing and health. Nguyen also offers insights for advocates and reporters looking to improve coverage. Read more >


Top 10 public health media bites of 2016

Every day, BMSG monitors the news to understand how public health issues are circulating in mainstream and social media. As we do our daily news scans, memorable media bites often catch our eye. Here are 10 of our favorites from 2016. Read more >


Does news coverage of opioids reinforce stereotypes about addiction?

How does the news frame the opioid epidemic? Preliminary findings from a BMSG news analysis provide insight and lay the groundwork for additional research questions, including whether the news may fuel stereotypes and, thus, stymie prevention efforts. Read more > 


Leaked Coca-Cola emails reveal an opportunity for advocates

Internal Coca-Cola documents show that taxing sugary drinks and reducing marketing to kids are among the regulatory actions that concern the company the most — precisely because of their effectiveness. Now, it's time for advocates to turn up the heat. Read more >


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