General Mills uses social media meme Grumpy Cat to market to Millennials
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posted on Wednesday, July 02, 2014
General Mills released a recent ad featuring Grumpy Cat and Honey Nut Cheerios mascot, BuzzBee. The ad shows BuzzBee convincing Grumpy Cat to eat the cereal, which is an example of General Mills trying to convince customers that Honey Nut Cheerios is “the cereal that families can agree on as a great breakfast choice.” General Mills is also using Grumpy Cat on Twitter and Facebook to promote the cereal to Millennials.