publications

BMSG's issue series

Public health and media advocacy

Monday, March 24, 2014

Media advocacy can bolster public health practitioners’ efforts to advance social justice and work to solve some of our country’s most complex social and political issues. In this article, published in the American Review of Public Health, BMSG’s Lori Dorfman and Ingrid Daffner Krasnow discuss key components of media advocacy and offer tips for advocates, including framing pitfalls to avoid, ways to make data meaningful to broad audiences, and how to use compelling visuals to get a reporter’s attention.

Video: The power of the personal voice in media advocacy

Wednesday, March 19, 2014

Effective storytelling is an important way for advocates to bring media attention to important public health issues. As the Central California Regional Obesity Prevention Program’s Genoveva Islas points out in this talk as part of BMSG’s 20th anniversary series, if public health advocates don’t tell their own stories, someone else will, but from a different perspective. Along with CCROPP’s Brandie Banks-Bey, Islas shares three steps that advocates can take to get better at articulating the problems in their communities and what can be done to address them.

Issue 21: Two communities, two debates: News coverage of soda tax proposals in Richmond and El Monte

Wednesday, February 26, 2014

In 2012, the California cities of Richmond and El Monte made headlines when they asked voters to consider taxing soda and other sugary drinks. Wanting to avoid a regulatory precedent, the soda industry spent $4 million to oppose the ballot measures, which ultimately failed. In this news analysis, we explore how the tax proposals were portrayed in the news, what arguments were made both for and against them, and what this means for public health advocates looking to regulate sugary beverages in other communities.

Video: Beyond sound bites: The role of power in communication

Wednesday, January 22, 2014

Values are an important part of communicating, but where do they come from and how are they created? Who gets to matter in public conversations, and how can advocates make their voices more powerful? In this talk, a part of BMSG’s 20th anniversary series, Praxis Project Executive Director Makani Themba discusses the role of institutional actors in producing values and encourages advocates to get involved in that process. She urges us to move beyond fleeting sound bites and develop a deeper communication strategy ‰— one that addresses power imbalances and puts advocates in front of the mic.

State law approaches to address digital food marketing to youth: Why digital marketing is different

Thursday, December 19, 2013

With young people’s growing use of digital devices, food and beverage companies are now able to target them in more ways than ever, often with deceptive content that makes it harder for youth to recognize as marketing. Some legal protections have yet to catch up with advances in digital marketing, but existing prohibitions on unfair and deceptive practices can be used to protect kids.

State law approaches to address digital food marketing to youth: Executive summary

Thursday, December 19, 2013

Digital food marketing to young children is not only inherently deceptive, it threatens kids’ health. This report from the Public Health Advocacy Institute, Berkeley Media Studies Group and Center for Digital Democracy explores how state consumer protection law can be used to limit harmful digital food marketing to vulnerable child and teen consumers. Read the executive summary or download the full report >

State law approaches to address digital food marketing to youth: Full report

Thursday, December 19, 2013

The toll in human suffering and health costs from diet-related disease is stark. Addressing the digital marketing of unhealthy food and beverages to youth is a key step toward easing this toll and ensuring a healthy future. This report from the Public Health Advocacy Institute, Berkeley Media Studies Group and Center for Digital Democracy describes state legal approaches available to stem the harmful tide of digital food marketing targeted at children and teens.

State law approaches to address digital food marketing to youth: Gaming

Thursday, December 19, 2013

Digital games are a popular tactic that food and beverage companies use to market unhealthy products to kids and teens. Research shows there is a connection between gaming and obesity, and advergames can have a harmful effect on kids’ eating habits. However, the sheer volume of gaming platforms and apps makes state regulation a challenge.

Cigarettes become a dangerous product: Tobacco in the rearview mirror, 1952-1965

Thursday, November 14, 2013

Tobacco control’s unparalleled success comes partly from advocates broadening the focus of responsibility beyond the smoker to include industry and government. How can public health advocates apply lessons from tobacco control to other efforts like the fight against harmful food and beverage industry products and marketing practices? A study we conducted with our colleagues from the Public Health Advocacy Institute at Northeastern University School of Law offers insights.

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