publications

BMSG's issue series

Issue 16: Moving from head to heart: Using media advocacy to talk about affordable housing

Sunday, October 01, 2006

This is the story of how a group of dedicated but frustrated affordable housing advocates learned to tell their story so it reflected their values and the values that resonated with policy makers. What they thought would be a simple refresher course in working with the media transformed their own understanding of affordable housing, how to talk about it, and, ultimately, what was done about it.

The problem with obesity

Wednesday, February 01, 2006

Obesity has become the popular term for a set of problems that result in premature death and injury from diabetes, heart disease, and cancer. It is a convenient term, but we should stop using it. This framing brief explains why.

Luchemos contra la promocion de alimentos chatarra entre los ninos [pdf]

Sunday, January 01, 2006

Las comunidades que se enfrentan a la obesidad se sienten frustradas por practicas de mercadotecnia que promueven alimentos y bebidas insalubres como opciones atractivas, disponibles, y asequibles. Pero partidarios de estas comunidades pueden luchar con éxito contra estas practicas. Esta conjunto de herramientas contiene ejemplos y historias que estas comunidades pueden utilizar para reducir la mercadotecnia y promoción desagradables. Tambien disponible en Inglés.

Fighting junk food marketing to kids: A toolkit for advocates [pdf]

Sunday, January 01, 2006

Communities confronting obesity are frustrated by the corporate marketing practices that make unhealthy foods and beverages attractive, easily available and readily affordable. But local advocates are not powerless to do something about this issue. This toolkit provides examples and stories of what local communities can do to limit the reach of unwanted marketing and promotion. Also available in Spanish.

Framing the economic benefits of investments in early childhood development

Saturday, October 01, 2005

The early childhood development (ECD) field has been energized by a chorus of new voices from outside its ranks: economists. Their arguments reinforce what those in the ECD field have known for some time: that benefits from quality ECD programs accrue not only to individual children and families, but also to society as a whole. But explaining that to those outside the field has not been easy. This paper aims to make that job easier.

More than a message: Framing public health advocacy to change corporate practices

Wednesday, June 01, 2005

Framing battles in public health illustrate the tension in our society between individual freedom and collective responsibility. This article describes how two frames, market justice and social justice, first articulated in a public health context by Dan Beauchamp, influence public dialogue on the health consequences of corporate practices. It also offers lessons for health education practitioners who need to frame public health issues in contentious and controversial policy contexts.

Accelerating policy on nutrition: Lessons from tobacco, alcohol, firearms, and traffic safety [pdf]

Tuesday, March 01, 2005

Public health advocates in tobacco, alcohol, firearms, and traffic safety struggled for years before understanding that individual approaches alone won’t suffice and that environmental (or policy) approaches to prevention had to be part of the mix. This report looks at how public health got to the point of pushing policy in other arenas so that public health funders, researchers, and practitioners might adapt and apply those lessons to preventing and reducing obesity.

Meta messaging framing your case and reinforcing your allies

Saturday, January 01, 2005

Advocates working on issues as different as gay marriage and affordable housing can construct messages that serve their own immediate strategic needs and, at the same time, echo one another’s larger goals for social change. This memo explains why we think that’s possible and how to do it.

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