At BMSG, we work to help advocates make the case for systems and structures that will improve health. This document is designed to help health departments better explain their goals and rationale for prevention. It’s a starting point to use for tailoring messages for the media, policy makers and community leaders.
Food and beverage marketing influences what products kids ask for, what they end up consuming and what eating habits they carry with them into adulthood. In this interview, BMSG director Lori Dorfman discusses new tactics this industry uses to target youth online and explains how these strategies are different from more traditional forms of marketing.
One of the main goals of fast food and soda marketing is to make you to feel special, like the product is just for you. We reveal the tactics they use to do so in this marketing brief, part of a series on target marketing that BMSG is developing for the national capacity-building initiative Communities Creating Healthy Environments (CCHE). Also available in Spanish.
Target marketing allows the fast food and soda industries to promote their products among certain groups. This marketing brief, the second part of a series BMSG is developing for the national capacity-building initiative Communities Creating Healthy Environments (CCHE), shows how those industries are focusing on African-American and Latino moms and why this is a problem. Also available in Spanish.
Una de las metas de la mercadotecnia de la soda y comida rápida es hacer que el consumador se sienta como si el producto sea hecho especialmente para si mismo. Revelamos las tácticas que se usan para hacerlo en este documento sobre la mercadotecnia, parte de una serie desarrollada por BMSG para la iniciativa para crear capacidad nacional Comunidades Creando Ambientes Sanos. Tambien disponible en Inglés.
La mercadotecnia dirigida permite que las industrias de la soda y comida rápida les promuevan sus productos a grupos específicos. En este documento de mercadotecnia, parte de una serie desarrollada por BMSG para la iniciativa para crear capacidad nacional Comunidades Creando Ambientes Sanos, demostramos como estas industrias dirigen la mercadotecnia hacia madres de comunidades latinas y afroamericanas, y los problemas que resultan de esta practica. Tambien disponible en Inglés.
What we drink is directly related to what beverages are — or are not — sold in our communities. Water is the healthiest beverage, but many places, including schools, either don’t offer it or don’t have a safe supply, leaving people to reach for sodas or other sugary beverages instead. We can change this. Part Five of BMSG’s “Talking About” series explains how.
How well we eat depends in large part on whether healthy food is affordable and readily available in our communities. That’s the message of this brief, the fourth part of BMSG’s “Talking About” series, which shows advocates how their messages can help improve the conditions that shape our health.
Joint use, the sharing of school and community resources like parks, playgrounds and gyms, can increase opportunities for adults and children to be active. Find out how it works and what makes joint use successful in Part Three of BMSG’s “Talking About” series.
Walkable communities are those that have enough park space, safe streets and well maintained, well lit walking paths for people to be active at any time of day. Part Two in BMSG’s six-part “Talking About” series, this overview of walkable communities shows why they matter and what advocates can do to help make them a reality in their own communities.
