Health messages on television commercials
Wednesday, January 01, 1992This article contains findings from a content analysis of health messages found in television commercial time including advertisements, public service announcements (PSAs), editorials, and promotions for upcoming programs. Overall, 31% of the 654 commercial spots contained health messages, and most health messages were claims of good nutrition in food and beverage advertisements. No PSA addressed tobacco, alcohol, or diet — the three leading behavioral risk factors for poor health.
