The new threat of digital marketing
Tuesday, June 19, 2012The rise of marketing strategies tailored to today’s social media landscape have made children and teens increasingly vulnerable to food and beverage industry marketing — often for unhealthy products. Marketers are exploiting youth’s relationship with digital media to foster engagement with their brands. Authors Kathryn Montgomery, Jeff Chester, Sonya Grier and BMSG’s Lori Dorfman call for a set of fair marketing principles and practices both to protect youth and allow them to participate online. (Registration required to view full text.)