publications

BMSG's issue series

Big Data and the transformation of food and beverage marketing: Undermining efforts to reduce obesity?

Monday, October 30, 2017

Amid ongoing global concern about obesity, public health scholars need to be informed of the nature and extent of Big Data’s impact on food marketing. In this article for Critical Public Health, BMSG’s Laura Nixon and Lori Dorfman, along with our partners Kathryn Montgomery and Jeff Chester from the Center for Digital Democracy, explore how Big Data has transformed the food marketing system and offer suggestions for research strategies and public health interventions. Without interventions, the authors argue, the current system will increase health inequities.

Communicating for change: Engaging reporters to advance health policy

Thursday, September 21, 2017

This module, created as part of the Health ExChange Academy’s Communicating for Change training series, allows advocates to practice being spokespeople for their issue. The module helps advocates learn to anticipate and practice answering the tough questions reporters ask. Other trainings in the series are available here.

Communicating for change: Creating news that reaches decision-makers

Thursday, September 21, 2017

This module, created as part of the Health ExChange Academy’s Communicating for Change training series, explores different news story elements so advocates can gain access to journalists by emphasizing what is newsworthy about their issue. Advocates will explore how to create news, piggyback on breaking news, meet with editorial boards, submit op-eds and letters to the editor, and develop advocacy ads. Other trainings in the series are available here.

Communicating for change: Training allies in strategic media advocacy

Thursday, September 21, 2017

This module, created as part of the Health ExChange Academy’s Communicating for Change training series, provides resources and interactive teaching techniques for advocates who want to train others in their organization on the fundamentals of media advocacy. Other trainings in the series are available here.

training module 1 cover

Communicating for change: Making the case for health with media advocacy

Thursday, September 21, 2017

This module, created as part of the Health ExChange Academy’s Communicating for Change training series, introduces advocates to tactics for engaging the media strategically to advance policy goals. The module discusses the news media’s role in shaping debates on community health, helps advocates clarify their overall strategy and describes how that relates to a media strategy, message strategy and media access strategy. Other trainings in the series are available here.

Communicating for change: Planning ahead for strategic media advocacy

Thursday, September 21, 2017

This module, created as part of the Health ExChange Academy’s Communicating for Change training series, takes advocates through each step of developing a media advocacy plan: setting goals and objectives, identifying strategies and tactics, assessing resources, determining time-lines, and specifying who will do what. The module also shows advocates how to integrate communications planning organizationally and develop timely, proactive news coverage. Other trainings in the series are available here.

Communicating for change: Shaping public debate with framing and messages

Thursday, September 21, 2017

This module, created as part of the Health ExChange Academy’s Communicating for Change training series, explains framing ‰— what it is and why it matters ‰— and helps advocates apply that knowledge to developing messages in advocacy campaigns. Other trainings in the series are available here.

Communicating for change: Targeting audiences with new communication tools

Thursday, September 21, 2017

This module, created as part of the Health ExChange Academy’s Communicating for Change training series, gives advocates an overview of basic digital communications tools, including blogs and viral marketing, so they can tailor their advocacy communications to specific goals and audiences. Other trainings in the series are available here.

Generation of change: Communicating about prevention today, tomorrow and beyond

Friday, September 08, 2017

Prior to the 2017 National Sexual Assault Conference in Dallas, Texas, the National Sexual Violence Resource Center hosted the 2017 RPE Leadership Training. Ignite Talks sparked important conversations about advancing prevention work. In this Ignite talk, BMSG’s Pamela Mejia reflects on the journey she took from believing that sexual violence was just an unfortunate part of life to realizing that it can be prevented. Pamela shares her insight into what it takes to move other people’s hearts and minds to support prevention and to communicate that sexual violence prevention is possible, achievable and happening.

screen grab of web page from Oxford Bibliographies showing article abstract

Oxford Bibliographies article: Media advocacy

Wednesday, August 23, 2017

Media advocacy is the strategic use of the mass media to support community organizing to advance a social or public policy initiative. Media advocacy differs from other health communications strategies in its target audience: Rather than targeting the people experiencing a particular health problem with information, media advocates target policymakers and those who can be mobilized to influence them. This article, published in Oxford Bibliographies’ Public Health section, provides an annotated bibliography of the foundational literature on media advocacy, agenda setting, framing, and communicating about health equity. The article also provides case studies and practical resources to help practitioners use media advocacy.

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