Oxford Bibliographies article: Media advocacy
Wednesday, August 23, 2017Media advocacy is the strategic use of the mass media to support community organizing to advance a social or public policy initiative. Media advocacy differs from other health communication strategies in its target audience: Rather than targeting the people experiencing a particular health problem with information, media advocates target policymakers and those who can be mobilized to influence them. This article, published in Oxford Bibliographies’ Public Health section, provides an annotated bibliography of the foundational literature on media advocacy, agenda setting, framing, and communicating about health equity. The article also provides case studies and practical resources to help practitioners use media advocacy.
Access the article at https://www.oxfordbibliographies.com/abstract/document/obo-9780199756797/obo-9780199756797-0111.xml.