publications

BMSG's issue series
Timeline of housing articles in The Times of Trenton

Communicating for change: News about housing, equity, and health in Seattle

Monday, July 12, 2021

Policy that increases access to safe, stable, affordable housing can improve community health. But are residents and policymakers seeing that connection? This analysis of news from Seattle, part of a larger project for the Kresge Foundation, provides insights that may help advocates more effectively frame housing as a health issue.

Volume of news articles by housing topic in The Times of Trenton

Communicating for change: News about housing, equity, and health in Trenton

Monday, July 12, 2021

Policy that increases access to safe, stable, affordable housing can improve community health. But are residents and policymakers seeing that connection? This analysis of news from Trenton, part of a larger project for the Kresge Foundation, provides insights that may help advocates more effectively frame housing as a health issue.

Timeline of housing news in The Washington Post

Communicating for change: News about housing, equity, and health in Washington, D.C.

Monday, July 12, 2021

Policy that increases access to safe, stable, affordable housing can improve community health. But are residents and policymakers seeing that connection? This analysis of news from Washington, D.C., part of a larger project for the Kresge Foundation, provides insights that may help advocates more effectively frame housing as a health issue.

Volume of news articles by housing topic in Tri-City Herald

Communicating for change: News about housing, equity, and health near Yakima

Monday, July 12, 2021

Policy that increases access to safe, stable, affordable housing can improve community health. But are residents and policymakers seeing that connection? This analysis of news from near Yakima, part of a larger project for the Kresge Foundation, provides insights that may help advocates more effectively frame housing as a health issue.

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Communicating about the COVID-19 vaccines: Guidance and sample messages for public health practitioners

Tuesday, December 08, 2020

As we get closer to the distribution of vaccines for COVID-19, policymakers and the public are seeking information and voicing questions about their safety and efficacy. Public health practitioners at health departments and elsewhere can play an important role in addressing concerns and building trust to support the equitable rollout of vaccinations. This resource contains tips to help public health leaders communicate more clearly and effectively about vaccines.

Seattle’s sugar-sweetened drink tax: An analysis of local news

Tuesday, October 20, 2020

Public health practitioners around the world are excited about the potential of enacting taxes to reduce consumption of sugary drinks. However, some success stories — like Seattle’s —have not been straightforward. To help advocates understand the nuances of the public narrative that surrounded the Seattle sugary drink tax and the lessons it might hold for future campaigns, BMSG evaluated news about the tax. With support from the Voices for Healthy Kids initiative of the American Heart Association, we analyzed how the issue was covered, whose perspectives were dominant — or overlooked — and how arguments were framed.

screen grab of cover of tip sheet on mask messaging

Tips for communicating about masks in the midst of misinformation

Thursday, September 03, 2020

Public health practitioners provide policymakers, the media, and the public with accurate, timely information. But how do they do this as misinformation proliferates and efforts to prevent illness become politicized? Although BMSG typically focuses on communication aimed at shaping health policy, as mask mandates become more common, local health departments are increasingly seeking ways to overcome the challenges they face in supporting residents in adhering to such mandates. There’s no one easy communication solution, but this tip sheet offers some quick tips and examples to help.

screen grab of op-ed worksheet

Worksheet: Crafting effective op-eds

Friday, July 10, 2020

Op-eds are a powerful way to bring public health and social justice issues to the public’s attention, and to reach policymakers with suggestions for concrete policy solutions. An op-ed is a proactive media tactic that can help you shift the narrative around your issue to encourage readers to consider structural change to solve the problems in our society. Writing one can help support your overall social change strategy. Use this worksheet to organize your ideas.

Communicating about racial equity and COVID-19: Connecting data to context

Friday, May 01, 2020

Without background knowledge or proper context, when people hear statistics about racial disparities in COVID-19 outcomes, they are likely to attribute the cause to individual behavior. This tip sheet offers suggestions for incorporating the bigger picture into storytelling to help audiences understand the systemic causes of — and solutions to — inequities.

thumbnail image of message guide

Talking about health, housing, and COVID-19: Keeping equity at the forefront

Wednesday, March 25, 2020

We developed this working document to support public health practitioners, community organizers, and others who are striving, amid COVID-19, to elevate equity-focused solutions in housing and health news and before policymakers. The guide is focused on shifting the narrative from safety during the pandemic to the importance of treating housing as essential to public health.

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