These rapid response guidelines, developed by an equity-focused subcommittee of the Public Health Alliance of Southern California (Alliance) with input from BMSG, can help local health departments use language and images that fight discrimination and stigma while remaining consistent with science.
When boys and young men of color (BYMOC) have been victims of violence, they need unfettered access to support services in order to heal. Yet, many of these young people have been treated poorly as they interact with our systems. If this experience of poor treatment by systems that are supposed to serve them is a result of misconceptions by the staff at these institutions, we started to wonder: What would it take to change the narrative about young men of color? This brief, created by the Healing Justice Alliance, which BMSG supports through communication technical assistance, contains research and recommendations for creating messages that bring compassion and healing to the fore.
When those who are most impacted by inequities have an equal voice in designing and implementing solutions, we are more likely to achieve lasting results. This toolkit, created by the Center for Wellness and Nutrition, with input from BMSG, will guide local public health leaders, community liaisons, and coalitions through a step-by-step process of incorporating effective community engagement strategies into their local programs. The toolkit includes easy-to-use, action-focused activities and resources to support community members in exploring issues affecting their communities; it also contains tips for organizing, educating, and advocating for change.
Recent immigration rule changes from the Trump administration will make it easier to deny migrants lawful permanent residence based on their use of public benefits. Under this so-called “public charge” test, an expanded number of programs, including those related to health, nutrition, and housing, will influence green card status. This storytelling module from Berkeley Media Studies Group, can help advocates communicate more effectively about these rule changes, what’s at stake, and what can be done. The module, which includes a script to help guide presenters, was developed as part of the Public Charge Training Modules for Advocates & Service Providers.
The 4 Ps — place, price, product, and promotion — form the foundation of today’s marketing practices. However, food and beverage marketers often use these tactics specifically to target low-income groups and communities of color, raising a range of privacy and health concerns. This series of briefs describes each strategy, shows real-world examples of how they are used, and offers suggestions for advocates to take action and rein in marketing for unhealthy foods and beverages.
Whether it’s McDonald’s using Instagram influencers to tout a new menu item, or a more traditional Pepsi billboard, promotion is what often comes to mind when people think of marketing because it is so visible. In this brief, part of a series on target marketing, we show how marketers use both online and offline promotion tactics to target unhealthy foods and drinks to low-income families and communities of color, discuss how this contributes to health inequities, and offer suggestions for addressing the issue.
Using place-based marketing to increase food sales is not new. But in today’s digital age, cutting edge technology can be used to target low-income families and communities of color, including youth, more precisely than ever with ads for junk food and sugary drinks, raising a range of privacy and health concerns. In this brief, part of a series on target marketing, we explain how companies engage in place-based marketing in ways that contribute to health inequities.
Although food and beverage companies market junk foods and sugar drinks heavily through advertisements and social media promotions, the product being marketed is itself a form of marketing. In this brief, part of a series on target marketing, we explain how food and beverage companies develop products to appeal specifically to low-income communities and communities of color — and why doing so contributes to health inequities.
Many of the foods and beverages marketed to low-income communities and communities of color — and sold at low prices — such as sodas, processed snacks, and fast-food meals, are also low in nutrients and high in sugars, salt, and fats. In this brief, part of a series on target marketing, we examine how the food and beverage industry carefully sets prices to appeal to specific groups, particularly those already at an increased risk of diet-related diseases.
This worksheet is designed to help media advocates plan their communication work in a strategic, coordinated manner. Using “GOTMME,” a 6-step planning process, advocates can identify their policy goals, objectives, and target audiences; craft their messages; identify their messenger(s); and evaluate their results.
