Taco Bell’s Feed the Beat campaign hooks youth through music
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posted on Monday, May 05, 2014
In an effort to target youth and stay relevant among young adults, Taco Bell’s 2014 Feed the Beat lineup will feature 100 “up-and-coming artists” who will be cross-promoted through product-placed advertisements. Taco Bell will feature the names of the artists on their Big Box and Taco 12-packs, in addition to QR codes which will allow customers to be directed to the Feed the Beat Pandora station.