Media advocacy worksheet: Overall strategy
Friday, February 02, 2024Before trying to get media attention for the issue you are working on — or determining what your message is going to be — you and your coalition need to have clarity in your overall advocacy goals, as well as the steps you will take to achieve them. Answering the questions in this worksheet will help you identify what information you need to move forward and what immediate steps you need to take. Think of this sheet as your primary guiding tool: Your media strategy and message strategy should derive from your overall strategy, so all your actions are in alignment with your advocacy goals.
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