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Groups ask FTC to investigate viral marketing aimed at kids

by Katy Bachman | AdWeek
Wednesday, August 22, 2012

Six child-targeted websites asking young visitors to "tell a friend" or "refer a friend" may be violating children's online privacy laws. BMSG has joined The Center for Digital Democracy and 15 other children's health, privacy and consumer advocacy organizations in urging the Federal Trade Commission to investigate these practices.

Advocacy group accuses McDonald’s, Subway of deceptive marketing

by Staff | QSRweb.com
Wednesday, August 22, 2012

A coalition of children's, health, privacy and consumer advocacy organizations, led by the Center for Digital Democracy and including Berkeley Media Studies Group, has filed five separate complaints this week with the Federal Trade Commission, calling for an investigation into possible violations of the Children's Online Privacy Protection Act by major marketers.

Nickelodeon, Carton Network accused of violating kids’ privacy

by Chris Marlowe | DigitalMediaWire
Wednesday, August 22, 2012

Viacom's Nickelodeon and Turner Broadcasting's Cartoon Network are among five groups named in formal complaints to the Federal Trade Commission accusing them of using digital marketing techniques that violate the Children's Online Privacy Protection Act. Berkeley Media Studies Group joined the Center for Digital Democracy and 15 other organizations in filing the complaints.

Stop, before you drink that soda …

by Staff | NYR Natural News
Monday, July 09, 2012

In light of New York City Mayor Michael Bloomberg's proposal to limit the size of sugary beverages and growing concern about the health effects of soda, the beverage industry is scrambling to improve its public image. Part of its strategy involves using corporate social responsibility campaigns to deflect scrutiny. BMSG's Andrew Cheyne explains that these campaigns echo those of the tobacco industry.

Joe Camel, Marlboro Man return to advertising in echo of tobacco wars

by Elizabeth Wilner | Advertising Age
Friday, June 29, 2012

Using tactics similar to those of Big Tobacco, other industries are trying to hide the dangers of their products, and public health advocates say they need to be similarly outed and regulated. A paper by the Berkeley Media Studies Group and the Public Health Advocacy Institute points out that soda companies have fine-tuned Big Tobacco's strategies and began using corporate social responsibility campaigns far sooner to try and head off regulation.
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