BMSG in the news

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Girl Scout candy bars ignite controversy

by Nichol Nelson | TakePart
Monday, June 18, 2012

Public health advocates from the Center for Science in the Public Interest and BMSG say that Nestle's use of the Girl Scouts' name and logo on a new line of candy bars is a form of marketing to children. The groups have urged Nestle to remove the Girl Scout branding from the bars, which have more calories, saturated fat and sugar than the Girl Scout cookies they're modeled after.

Why is Mayor Bloomberg a ‘nanny’?

by Lisa Aliferis | State of Health, a KQED blog
Tuesday, June 12, 2012

Critics of taxes and other restrictions on soda often cite government overreach, or "nanny state" intrusion, as a reason to forego policies that would improve the public's health. Quoted in this KQED blog, BMSG's Heather Gehlert explains how such language undermines public health goals by perpetuating antiquated gender stereotypes and double-standards.

Top 5 tips for media covering Sandusky trial

by Christie Petrone | Ms. Foundation for Women
Thursday, June 07, 2012

In January 2012, BMSG released a report with the Ms. Foundation for Women on media coverage of Penn State following the arrest of assistant football coach Jerry Sandusky on charges of child sexual abuse. As Sandusky’s trial begins, journalists can draw on the report to improve their reporting on child sexual abuse. Recommendations include using precise language and highlighting the need for prevention.

Editorial: The Victim’s Voice

by Staff | The Jewish Daily Forward
Thursday, May 24, 2012

A 2011 report from BMSG on media coverage of child sexual abuse shows that such abuse is underreported, and the language used to describe it is often vague. This lack of precision limits the public’s understanding of the issue.

Public health groups complain to FTC over Gatorade ad

by Katy Bachman | AdWeek
Tuesday, May 08, 2012

Public health groups including Berkeley Media Studies Group and the Public Health Institute have filed a complaint with the FTC, saying that a recent Gatorade ad exaggerates its health claims and sends a dangerous message to youth. The ad in question shows a feverish Michael Jordan, sick with the flu, drinking Gatorade during the 1997 NBA finals to regain strength and help him win the game.

Advertising targeted at minors under exacting scrutiny by FTC

by Staff | Advertisement Journal
Friday, April 13, 2012

The Federal Trade Commission, in its fourth major study, has broadened its review to gauge how effective the industry‰’s voluntary guidelines are in reducing advertising and marketing messages to underage audiences. Prompted by a report released by BMSG and the Center for Digital Democracy, the review will now require alcohol companies to provide detailed information about how they collect data and market their products digitally.

Case by case, news coverage of child sexual abuse

by Staff | The Resource, a newsletter of the National Sexual Violence Resource Center
Wednesday, February 22, 2012

A new report from Berkeley Media Studies Group analyzes the first nine days of media coverage following the arrest of Penn State's Jerry Sandusky. The report finds that less than a third of articles mention solutions for child sexual abuse and makes recommendations for advocates and reporters to improve coverage of the issue.

Food marketing targeted at kids still not ideal

by Petra Rattue | Medical News Today
Wednesday, February 15, 2012

A thorough review in the March issue of the American Journal of Preventive Medicine, shows that public sector stakeholders have failed to fully implement recommendations from the Institute of Medicine (IOM,) to support a healthful diet to children and adolescents. This article includes findings from the review and quotes BMSG’s Lori Dorfman, who co-authored a commentary on the subject in the same issue of AJPM.

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