BMSG in the news

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FTC not surveying junk food marketing to kids

by Helena Bottemiller Evich, Chase Purdy | Politico
Wednesday, December 31, 2014

The Federal Trade Commission has given up on tracking how much the food industry spends to promote unhealthy foods to children, a setback for advocates who want to rein in junk food marketing. BMSG's Lori Dorfman says that if the FTC and Congress don't step up on this issue, advocates will look to state and local policy options instead.

Place matters at APHA 2014

by Elaine Meyer, Joshua Brooks | the 2x2 project
Tuesday, November 25, 2014

This year's annual meeting of the American Public Health Association focused on "healthography," or how place matters to health. BMSG's Laura Nixon was one of many presenters who applied the theme specifically to our food environment, offering insight on how to limit the availability of fast food.

Here’s how public health finally won the soda debate

American Public Health Association
Wednesday, November 19, 2014

Over the past few years, numerous attempts to pass a soda tax have failed, but, ultimately, they helped paved the way for a victory in Berkeley. As BMSG Senior Media Researcher Pamela Mejia points out, past soda tax failures "helped change the conversation surrounding the soda debate from one framed by big soda corporations to [one framed by] 'authentic community voices.'"

What happens in Berkeley … goes national

by Larry Cohen | The Huffington Post
Tuesday, November 18, 2014

Media reporting and public buzz can help smart public health policy, such as Berkeley's soda tax, can gain traction quickly, explains Prevention Institute Executive Director Larry Cohen. Referencing BMSG's Lori Dorfman, he discusses how this soda tax victory, and even failed soda tax efforts before it, help to shape social norms and advance public health.

Social media beat Big Soda

by Randy Shaw | Beyond Chron
Monday, November 10, 2014

For all the phone calls, framing and other standard grassroots campaign techniques, what distinguished this year's soda tax campaigns in Berkeley and San Francisco was their powerful use of social media, which was amplified by organizations including BMSG.

Berkeley’s soda tax a sweet victory

by Robin Abcarian | Los Angeles Times
Thursday, November 06, 2014

Berkeley, California, has succeeded in passing a tax on sugary drinks. The win comes in spite of the soda industry’s history of underhanded tactics, detailed in previous BMSG research, used to defeat such measures.

Berkeley passes soda tax; San Francisco effort fails

by Lisa Aliferis | KQED's State of Health
Wednesday, November 05, 2014

Voters in Berkeley have passed the nation's first soda tax focused on prevention and improving kids' health. In doing so, BMSG Director Lori Dorfman explains, the city continues its long history "of being first to a new cause that's later embraced more broadly." This article also appeared on Southern California Public Radio.

Berkeley wins; what’s next for soda taxes?

by Dana Woldow | Beyond Chron
Wednesday, November 05, 2014

Berkeley has led the nation in passing the first excise tax on sugary beverages. BMSG's Lori Dorfman joins other public health professionals in explaining why other communities will follow suit.

Four good reasons to encourage less soda consumption

by Elisa Batista | MomsRising.org
Monday, September 15, 2014

The soda industry has spent hundreds of thousands of dollars to defeat a soda tax in Berkeley. To raise awareness of such tactics and to make the case for a tax on soda, MomsRising recently co-sponsored an educational panel featuring BMSG Director Lori Dorfman, among others.

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