BMSG in the news

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Who’s for kids and who’s just kidding?

by David Britt, Lori Dorfman | The Hill
Wednesday, October 05, 2011

A common-sense proposal is on the table to reduce the onslaught of marketing that targets the country's children with nonstop pitches for sugary, fatty and salty foods and beverages. Yet just as the tobacco industry once did, the food industry is lobbying aggressively against it.

The threatening statistics of child sex abuse

by Rob Sachs, Jessica Jordon | The Voice of Russia
Monday, June 27, 2011

A BMSG study on child sexual abuse is mentioned in this discussion of the topic with Teresa Huizar, Executive Director of the National Children's Alliance, and Marielle Sander Lindstrom, Deputy Representative of UNICEF Russia.

Advertisers to blame for childhood obesity in U.S. according to American Academy of Pediatrics

by Jeff Smith | Grand Rapids Institute for Information Democracy
Monday, June 27, 2011

According to a new statement by the AAP, the amount of time kids spend watching media and targeted junk food ads has contributed significantly to childhood obesity in the U.S. BMSG’s toolkit Fighting Junk Food Marketing to Kids is highlighted within this article as a resource for concerned parents, teachers and community members.

Selling chips inside an insane asylum

by Mario Furloni | GOOD
Thursday, June 16, 2011

In this video, BMSG's Lori Dorfman discusses the implications of some of the food and beverage industry's latest digital marketing tactics used to target youth.

Internet games shaping children’s food preferences

by Sara Israelsen-Hartley | Deseret News
Monday, April 25, 2011

A growing food industry trend links entertainment to food advertisements in hopes of building brand loyalty among kids and grooming future customers. In fact, 92 percent of food- or drink-related websites aimed at kids feature games, videos or forward-to-a-friend options. That and other information highlighted in this article comes from a report that Berkeley Media Studies Group prepared for the Robert Wood Johnson Foundation's "Healthy Eating Research" program.

10 things snack food companies won’t say

by WalletPop staff, | WalletPop.com
Monday, November 15, 2010

You won't catch the food industry saying the label "natural" is meaningless or that they spend billions creating and marketing foods that makes kids overweight and obese. But you will find evidence of the latter in much of BMSG's work, which is highlighted in this article.

Is “Kewl Breeze” a superkid, a sneaker, or a commercial?

by Matt Lasar | ars technica
Friday, October 01, 2010

Shoe company Skechers USA has launched a cartoon series on pay TV featuring three superhero characters each created to promote a specific line of Skechers shoes to kids. The show, essentially a 30-minute commercial, may violate FCC regulations, and the Campaign for a Commercial Free Childhood wants it off the air. Berkeley Media Studies Group, along with other advocacy groups, has signed onto the campaign's petition out of concern that the Skechers show could open the door to similar commercials from junk food marketers.

Schools as centers of community and wellness

by Heather Gehlert | California Schools Magazine
Thursday, September 30, 2010

When schools collaborate with local government and organizations to share resources like park space and athletic fields or to offer services like after-school programs and adult literacy classes, they benefit the entire community, not just students. The trouble is, school districts and municipalities don‰Ûªt collaborate as much as they could or would like to. This article, authored by BMSG staffer Heather Gehlert, explores the unintended consequences of that lack of collaboration and offers recommendations to change it.

How alcohol companies launched a digital campaign against America’s kids

by Heather Gehlert | AlterNet
Friday, May 21, 2010

According to a new study, companies like Captain Morgan and Budweiser have become extremely savvy at targeting young audiences. BMSG's Heather Gehlert describes some of the new techniques the alcohol industry is using to market to kids online and blur the lines between editorial and advertising content.
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