BMSG in the news

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Alcohol companies use new media to lure young drinkers: report

by Amanda Gardner | U.S. News & World Report
Wednesday, May 19, 2010

Alcohol companies are increasingly using the latest new media technologies -- including cell phones, social networking sites, YouTube and other features of the expanding digital universe -- to reach young drinkers, a new report from Berkeley Media Studies Group and the Center for Digital Democracy contends. Additional media coverage is available at http://digitalads.org/alcohol.php.

Kids and the soda industry

by Katie Woodruff | San Francisco Chronicle
Monday, February 08, 2010

The soda industry uses aggressive digital marketing tactics to reach kids often without parents knowing it. So when companies cozy up to Michelle Obama, claiming they want to be a part of the solution, she should tell them that means ending marketing to children.

Junk food reigns in ads on websites for kids

by Amy Norton | Reuters
Tuesday, December 15, 2009

The majority of food products advertised on children's websites are ones kids should avoid, finds a report from the American Journal of Public Health for which BMSG's director Lori Dorfman contributed research. In this article, Dorfman explains why the public health implications are serious.

Jointuse.org wins award [pdf]

Society for New Communications Research
Monday, November 23, 2009

The Society for New Communications Research has honored Berkeley Media Studies Group and Prevention Institute with a 2009 Excellence in New Communications Award for together creating jointuse.org, a website that highlights a public health strategy to increase opportunities for physical activity. The groups created the site on behalf of the Joint Use Statewide Task Force. They were recognized in the collaboration and co-creation category for nonprofits.

Crying foul over online junk food marketing

by Catherine Holahan | Bloomberg Businessweek
Tuesday, August 12, 2008

Junk food companies have become particularly adept at targeting young people at the greatest risk for obesity, and their marketers marketers insist the industry does not need government regulation. This article details these and other findings from a report commissioned by Berkeley Media Studies Group. To view additional media coverage of the report, visit http://digitalads.org/press.php.

Report: Affluent live longer (Purchase required)

by Suzanne Bohan | Oakland Tribune
Wednesday, April 09, 2008

Where you live affects how long you live, shows a report from the Bay Area Regional Health Inequities Initiative, a collaboration of public health professionals from many cities and organizations including BMSG's parent organization, the Public Health Institute.

Green cities solve ills

by Lori Dorfman | New York Times
Thursday, November 08, 2007

Creating green cities is good for public health because, as BMSG director Lori Dorfman shows in this letter to the editor, health places mean healthy people.

Racial bias in media coverage of crime

by Leonard Pitts, Jr. | The Seattle Times
Sunday, June 03, 2007

BMSG research has found that media coverage of crime tends to overrepresent Black and Latinx individuals as perpetrators and underrepresent them as victims. Citing our work, columnist Leonard Pitts, Jr. argues against white supremacists and conservative bloggers who falsely claimed the opposite to be true following the murder of a white couple in Tennessee. Referencing BMSG’s report “Off Balance,” he notes: “newspaper articles about white homicide victims are longer and more frequent than those about black ones; and interracial violent crime is more likely to be reported even though it is just about the rarest kind of violent crime.”

Is online marketing making kids obese?

by Catherine Holahan | Bloomberg Businessweek
Thursday, May 17, 2007

A new study commissioned by Berkeley Media Studies Group highlights ways companies use the Web to promote unhealthy foods to youngsters and asks regulators to step in. To view more media coverage of the report, visit http://digitalads.org/press.php.

Building ‘bench strength’ for public health advocacy [pdf]

by Sonja Herbert | Voices for a healthy future
Friday, September 01, 2006

Public health advocates can take note from a strategy baseball coaches have long used to bolster their chances at success: increase the skills of every player. Berkeley Media Studies Group can help advocates build this type of "bench strength" through media advocacy trainings that help rookies and veterans alike get better at making the case for healthy public policy.
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