BMSG in the news

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Why do celebrities endorse unhealthy foods?

Hungry Forever
Monday, June 13, 2016

Celebrity spokespeople are attractive to food and beverage companies because they help draw young consumers. As BMSG’s Andrew Cheyne explained to TIME in 2013, “We can’t expect kids to turn off that admiration [for their favorite celebrities] when the same person is selling sugar.”

The one reason why Beyonce needs to stop endorsing Pepsi

by Alex Orlov | Mic
Tuesday, June 07, 2016

According to a recent NYU study, over two-thirds of non-alcoholic beverages promoted by celebrities contain added sugar. By associating unhealthy products with the celebrities most popular among children and teens, endorsements of sugar sweetened beverages are contributing to the childhood epidemic of obesity, explains BMSG's Laura Nixon. Nearly 13 million children and teens in the U.S. are obese, placing them at elevated risk for diabetes and other nutrition-related diseases.

Five lessons learned from other places that passed soda tax

by Jake Blumgart | Philly Voice
Friday, May 20, 2016

Berkeley, California's 2014 victory against the soda industry could provide insights for other cities looking to tax soda. Among them, says BMSG's Lori Dorfman, is that community organizing must play a strong role. Also, kids' health should be "the first concern."

Big Soda’s campaign gets a new tune for health awareness

Salud America!
Wednesday, May 04, 2016

Shortly after the launch of Coca-Cola's "Share a Coke and a Song" campaign, which features hit songs to promote the product, Berkeley Media Studies Group and other health organizations have taken to Twitter to spread the truth about soda consumption. The groups are posting images of Coke bottles bearing song titles like "Killing Me Softly" and are asking advocates to amplify the message using the hashtag #ShareACoke.

Re “The causes of shorter life expectancies in America”: Ya think?

by Lori Dorfman | The New York Times
Monday, April 18, 2016

In this letter to the editor, BMSG’s director Lori Dorfman stresses that when shaping policy, advocates and researchers should be careful not to focus on a single variable ‰— like race ‰— and should instead pull back the lens and examine all of the various intertwined social determinants of health.

Calling all journalists

by Sally J. Laskey | National Sexual Violence Resource Center
Monday, September 28, 2015

How can journalists report ethically on sexual violence? This blog post contains several tips, based on research from BMSG.

Putting a face to food: Celebrity impact on the industry

by Carolyn Heneghan | Food DIVE
Friday, September 25, 2015

Celebrity endorsements are a common marketing strategy among food and beverage companies. BMSG researcher Andrew Cheyne says such endorsements, particularly those from professional athletes, can send mixed messages to kids about health.

The soda industry’s creepy youth campaign

by Anna Lapp̩ | Al Jazeera America
Wednesday, August 05, 2015

Drawing on BMSG research and an interview with Director Lori Dorfman, Anna Lapp̩ highlights the parallels between alcohol and tobacco industry marketing and the strategies Big Soda uses to target youth, especially youth of color.

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