This appendix to “Navigating the Trade Press: What are the Food and Beverage Industries Discussing?” contains a wealth of sources to help map public and industry conversations on nutrition and activity.
Our public conversation about food and beverage policy is influenced by many sources, including industry stakeholders. But public health advocates are often at a disadvantage when facing corporate heavyweights simply because they are not privy to the same information. To help give advocates working to prevent obesity an understanding of food and advertising literature, we mapped the food, beverage, and advertising trade press, a rich source of information on the industries that, to a large degree, determines what Americans eat. [download appendix]
Nutrition is often described primarily as a matter of individual responsibility, which results in a focus on limited strategies that are unlikely to be successful. Public health advocates need to change the terms of debate or “reframe” the issue so that the context around individuals — the social, economic, and political context — comes into view. This paper uses obesity as an example of the need for reframing in nutrition and offers suggestions on reframing based on lessons learned from other public health issues.
This report by Jeff Chester from the Center for Digital Democracy and Kathryn Montgomery from American University describes new marketing practices that are fundamentally transforming how food and beverage companies do business with young people in the twenty-first century. See additional examples, news coverage, and statements from Marion Nestle, Kelly Brownell, the Strategic Alliance, Senator Tom Harkin, and Congressman Edward J. Markey at digitalads.org. View the full report.
This is the story of how a group of dedicated but frustrated affordable housing advocates learned to tell their story so it reflected their values and the values that resonated with policy makers. What they thought would be a simple refresher course in working with the media transformed their own understanding of affordable housing, how to talk about it, and, ultimately, what was done about it.
Obesity has become the popular term for a set of problems that result in premature death and injury from diabetes, heart disease, and cancer. It is a convenient term, but we should stop using it. This framing brief explains why.
Las comunidades que se enfrentan a la obesidad se sienten frustradas por practicas de mercadotecnia que promueven alimentos y bebidas insalubres como opciones atractivas, disponibles, y asequibles. Pero partidarios de estas comunidades pueden luchar con éxito contra estas practicas. Esta conjunto de herramientas contiene ejemplos y historias que estas comunidades pueden utilizar para reducir la mercadotecnia y promoción desagradables. Tambien disponible en Inglés.
Communities confronting obesity are frustrated by the corporate marketing practices that make unhealthy foods and beverages attractive, easily available and readily affordable. But local advocates are not powerless to do something about this issue. This toolkit provides examples and stories of what local communities can do to limit the reach of unwanted marketing and promotion. Also available in Spanish.
Food and beverage corporations’ marketing practices go far beyond TV advertising. This video illustrates the extent of the problem and what local groups can do about it. Contact us for a DVD version. Also available in Spanish.
La mercadotecnia de las industrias de alimentos y bebidas insalubres no se cumple con los anuncios de televisión. Este video demuestra el alcance del problema, y presenta soluciones para partidarios de comunidades. Póngase en contacto con BMSG para obtener un DVD. Tambien disponible en Inglés.
