publications

BMSG's issue series

Food and beverage marketing to children and adolescents: Limited progress by 2012, recommendations for the future — brief report

Friday, February 15, 2013

Although research suggests that healthy products can be profitable for the food industry, marketers continue to target children with ads for foods and beverages that are unhealthy, cheap and widely available. Such marketing is linked to overweight, obesity and related health problems. This brief report, prepared by Healthy Eating Research based on BMSG research, explains the scope of the problem and offers recommendations for improvement.

Food and beverage marketing to children and adolescents: Limited progress by 2012, recommendations for the future — full report

Friday, February 15, 2013

American children and adolescents remain exposed to a disproportionate amount of marketing for unhealthy foods and beverages, in spite of some progress by industry, government and schools to improve young people’s food environments. This report — a review of academic and industry literature on trends in food marketing to youth, as well as policy interventions — explains what this means for public health researchers and advocates looking to improve kids’ health.

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Talking about sugar sweetened-beverage taxes: Will actions speak louder than words?

Wednesday, January 16, 2013

In spite of the role that sugar-sweetened beverages play in chronic health problems, public health advocates face formidable challenges in arguing for a tax on them. In this article, BMSG’s Lori Dorfman explains the backdrop that makes passing a soda tax so difficult and what advocates can do to increase the public’s understanding of and support for such a solution.

Blogging tips for media advocates

Wednesday, January 16, 2013

Blogging can be a powerful communications tool for media advocacy. Whether you are just getting started or have been blogging for years, here are some tips and tricks to help your organization build and maintain a better blog.

Little improvement on food marketing to children

Saturday, December 01, 2012

Children in the U.S. continue to grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and high in calories, sugars, salt or fats. In spite of the threat this poses to kids’ health, the food industry has balked at adopting even voluntary guidelines to improve its marketing practices. As BMSG’s Lori Dorfman and CSPI’s Margo Wootan show in this article, addressing an issue of this magnitude will require an international commitment to healthy food marketing policies.

Issue 20: Struggling to breathe: How a health department is working with community members to reduce air pollution and improve health equity in Oakland

Thursday, October 25, 2012

If you want to reduce and prevent health inequities, then you have to tackle their root social, economic and political causes. For busy health departments with tight deadlines and funding constraints, this no easy task. But, as one health department in California’s Alameda County is showing, the results are worth it. And a few key strategies like collaborating with community and engaging the media can improve prospects for success.

News coverage of child sexual abuse and prevention, 2007-2009

Wednesday, July 18, 2012

News media coverage of child sexual abuse can help policymakers and the public understand what must be done to prevent future abuse, but coverage tends to focus on extreme cases. So how do the media frame child sexual abuse in the absence of high-profile cases? In this article, BMSG’s Pamela Mejia, Andrew Cheyne and Lori Dorfman present an analysis of newspaper coverage of the issue and offer recommendations to help advocates shape reporting in ways that highlight the need for prevention.

Media advocacy: A strategy for helping communities change policy

Sunday, July 01, 2012

Policy determines the structure of society and the rules by which we live. In Chapter 22 of the 3rd edition of Community Organizing and Community Building for Health and Welfare, Lori Dorfman and Priscilla Gonzalez show how communities can use media advocacy to shape policy and influence social conditions and environments in ways that support health.

The new threat of digital marketing

Tuesday, June 19, 2012

The rise of marketing strategies tailored to today’s social media landscape have made children and teens increasingly vulnerable to food and beverage industry marketing — often for unhealthy products. Marketers are exploiting youth’s relationship with digital media to foster engagement with their brands. Authors Kathryn Montgomery, Jeff Chester, Sonya Grier and BMSG’s Lori Dorfman call for a set of fair marketing principles and practices both to protect youth and allow them to participate online. (Registration required to view full text.)

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