by: Berkeley Media Studies Group and FrameWorks Institute
posted on Monday, June 02, 2025
As we move ever closer to legislation that will slash critical federal funding for health, it’s vital that voices in the movement for health equity speak up consistently and effectively. To help advocates overcome analysis paralysis and craft messages that work, BMSG teamed up with the FrameWorks Institute in our latest blog. Read on to learn about common framing pitfalls and try out our sample messages as you speak out in support of Medicaid and other critical components of our social safety net.
Tags: framing, medicaid, message development, messaging
by: Berkeley Media Studies Group
posted on Thursday, May 22, 2025
You wouldn’t know it from news coverage, but U.S. residents are more united on many issues than we realize, including Medicaid, which is currently under attack. A phenomenon known as the spiral of silence keeps many people from being as vocal as they want to be about supporting health care access and other major issues. Here are five tips, adapted from a recent webinar and BMSG’s many years of supporting people on the ground, for breaking the silence and communicating effectively about public health.
Tags: dei, division, framing, medicaid, messaging, unity, values
by: Allyson Frazier
posted on Friday, June 19, 2015
How public health messages are framed affects how the public and policymakers understand issues and what to do about them. PreventObesity.net’s Inside Track talks with BMSG’s Fernando Quintero about the pitfalls of one common type of framing and how advocates can avoid it.
Tags: framing, media advocacy, messaging, public health
by: Fernando Quintero
posted on Wednesday, August 20, 2014
To block advocates’ efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back.
Tags: communication, media advocacy, messaging, public health, soda industry, soda tax, sugary drinks
by: Fernando Quintero
posted on Tuesday, June 04, 2013
Using language that moves racism from a personal issue to a structural one is key to showing how policy changes can benefit entire populations. But what does this mean for those who have experienced the personal pain of racism? How can those experiences fuel efforts to reframe it?
Tags: framing, health equity, language, messaging, public health, structural racism
