BMSG worked with the California Center for Public Health Advocacy and others in California to help advocates around the state build their capacity to make the case for healthier beverage environments.
The California Endowment’s Building Healthy Communities initiative is working in 14 sites throughout the state to build the power of local communities to advance health equity. Berkeley Media Studies Group has developed case studies of several BHC sites to share success stories, challenges, and lessons learned.
BMSG analyzed how investing in health and prevention versus crime and punishment appears in the news outlets that cover California communities devastated by health inequities.
Through this project, BMSG is helping community organizers to build their strategic communication capacity and use media advocacy to advance local policies that support equitable health outcomes.
The pandemic forced lawmakers to expand food assistance programs amid rising food insecurity. But are views on hunger shifting back to pre-pandemic times? Researchers from BMSG and the Collaborative on Media and Messaging for Health and Social Policy Team looked at news coverage to find out.
What will it take to create a sea change in how Americans think — and talk — about abortion? To help answer this question, BMSG partnered with the Sea Change Program to analyze how abortion and stigma are portrayed in the news.
We’re creating and compiling resources to help public health advocates, staff in local health departments, and others communicate more effectively about COVID-19 and how it intersects with other important public health issues.
BMSG was commissioned to develop strategic communications for The California Endowment’s Center for Health Communities. To that end, we created a Communicating for Change training curriculum, which we use to teach public health leaders to think strategically about creating healthy communities, speaking and writing effectively, and crafting solid policy-oriented answers to difficult questions. Since BMSG first developed the curriculum, hundreds of TCE grantees have learned concrete skills to engage the media strategically to advance their community health policy goals.
BMSG provided technical assistance to Portland State University (PSU) to help evaluate news portrayals of the Voices for Healthy Kids initiative and other Robert Wood Johnson Foundation efforts designed to promote a culture of health.
This study examined the marketing tactics from soda companies and assesses their actions in light of how the tobacco industry employed similar strategies to thwart regulation, cultivate a positive business climate, and gain public support. Additionally, this study investigated the latest cause marketing campaigns from leading soda companies, including how they employ social media and to what extent they mimic corporate social responsibility strategies pioneered by tobacco companies.
