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Child sexual abuse prevention advocate rates Sandusky media coverage a ‘C’

posted on Monday, January 09, 2012

A new report today praised early media coverage of the Penn State University child sexual abuse crisis for its broader perspective and precise language but criticized its failure to address solutions for prevention. The report, released by the Ms. Foundation for Women and the Berkeley Media Studies Group, recognized the media for its ability to tell an institutional story about university officials’ failure to report and end abuse after they learned of it. However, the coverage fell short in examining what preliminary measures should have been taken to prevent the abuse from occurring and what steps are being taken now to prevent future abuse.

New study shows media underreport child sexual abuse, miss key aspects of issue

posted on Monday, June 13, 2011

Tens of thousands of children are sexually abused each year in the United States, yet news coverage of the subject is out of sync with both the magnitude of the issue and the context in which it occurs. This finding comes from a study released this month from Berkeley Media Studies Group. The report, Case by case: News coverage of child sexual abuse, examined national news stories on child sexual abuse published between 2007 and 2009, and found several troubling patterns emerge in the coverage.

Digital and social media marketing promotion of beer and liquor threatens youth, report warns

posted on Tuesday, May 18, 2010

Alcohol companies are using the latest new media technologies to promote their products using methods that appeal to youth, explains a new report released today from the Center for Digital Democracy and Berkeley Media Studies Group of the Public Health Institute. Alcohol Marketing in the Digital Age details how beer and alcohol companies are targeting consumers through social media, online video, mobile phone applications, and virtual online communities.

Comprehensive new report documents use of digital marketing tactics by food & beverage companies targeting children & teens

posted on Thursday, May 17, 2007

Food and beverage companies are using the latest digital media technologies to promote their products to children and adolescents, according to a report released today at the National Press Club by the Berkeley Media Studies Group and the Center for Digital Democracy. The report documents in vivid detail how major food, soft drink and fast food brands are deploying a panoply of new techniques to target children and adolescents, often under the radar of parents.

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