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Digital and social media marketing promotion of beer and liquor threatens youth, report warns

posted on Tuesday, May 18, 2010

Alcohol companies are using the latest new media technologies to promote their products using methods that appeal to youth, explains a new report released today from the Center for Digital Democracy and Berkeley Media Studies Group of the Public Health Institute. Alcohol Marketing in the Digital Age details how beer and alcohol companies are targeting consumers through social media, online video, mobile phone applications, and virtual online communities.

Comprehensive new report documents use of digital marketing tactics by food & beverage companies targeting children & teens

posted on Thursday, May 17, 2007

Food and beverage companies are using the latest digital media technologies to promote their products to children and adolescents, according to a report released today at the National Press Club by the Berkeley Media Studies Group and the Center for Digital Democracy. The report documents in vivid detail how major food, soft drink and fast food brands are deploying a panoply of new techniques to target children and adolescents, often under the radar of parents.

News coverage skews picture of youth crime

posted on Tuesday, April 10, 2001

Depictions of crime in the news are not reflective of the rate of crime, the proportion of crime which is violent, the proportion of crime committed by people of color, or the proportion of crime committed by youth, according to a new study released by Building Blocks for Youth and prepared by Berkeley Media Studies Group.

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