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Nickelodeon ‘wanted’ for marketing junk food to children

posted on Thursday, March 14, 2013

Public health advocates say that Nickelodeon’s practice of marketing unhealthy foods to kids runs afoul of the entertainment giant’s claim that it is a responsible media business and have called on the company to stop advertising junk food to children.

Cereal companies leverage online marketing to target children with sugary products

posted on Wednesday, February 20, 2013

Cereal companies, the third biggest food marketer to children, are using sophisticated digital techniques to target kids with unhealthy products and get them to engage with brands in ways not possible through television advertising, found a study from researchers at Berkeley Media Studies Group and the Yale Rudd Center for Food Policy & Obesity. The techniques include tracking children’s online behavior and creating interactive ads disguised as entertainment.

Soda companies’ PR campaigns are bad for health

posted on Tuesday, June 19, 2012

Public health advocates need to organize strong campaigns to educate the public and policymakers about the dangers of both sugary beverages and the misleading industry corporate social responsibility campaigns that distract from their products’ health risks, according to experts from BMSG and Public Health Advocacy Institute. In a Policy Forum article, authors examined prominent campaigns from PepsiCo and Coca-Cola that they say are similar to Big Tobacco campaigns in their attempts to place responsibility for their products’ health harms on consumers (rather than corporations), boost popularity, and prevent regulation.

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