Society for Public Health Education (SOPHE) 2019 keynote
Date: March 28, 2019
BMSG’s director Lori Dorfman and founding director Lawrence Wallack delivered the plenary at SOPHE 2019 in Salt Lake City. In their session, Dr. Dorfman and Dr. Wallack illustrated the importance of understanding existing values and beliefs related to a proposed health policy change, the strategy employed to make the change, and the benefits of articulating core messages that express shared values.
