Media advocacy and strategic communication for tobacco control and other issues
Date: December 09, 2021
In this two-part virtual series for staff from the Tuolumne County Department of Public Health Tobacco Control Program, BMSG staff covered the fundamentals of media advocacy and strategic communication, including framing and message development. Participants also learned about media strategy (deciding the best way to reach your target and when media can best affect the decision-making process) and message delivery in high stakes situations.
