Video: Digital food and beverage marketing to children and adolescents

BMSG's issue series

Video: Digital food and beverage marketing to children and adolescents

Tuesday, February 01, 2011

Food and beverage marketing influences what products kids ask for, what they end up consuming and what eating habits they carry with them into adulthood. In this interview, BMSG director Lori Dorfman discusses new tactics this industry uses to target youth online and explains how these strategies are different from more traditional forms of marketing.