Studying food and marketing industry research behind digital media marketing to children and adolescents
This study improved the accessibility and visibility of an important body of research that is playing a critical role in shaping contemporary food and beverage marketing to children and youth. With help from our partner Jeff Chester at the Center for Digital Democracy, BMSG collected, catalogued, analyzed and made available industry research reports on the effects of the techniques and approaches used in contemporary food marketing to children and youth. For this study, we mapped industry research on digital marketing and created a searchable, annotated database of industry research reports that are central for addressing concerns about digital advertising and childhood obesity.