Drawing on BMSG research and an interview with Director Lori Dorfman, Anna Lappé highlights the parallels between alcohol and tobacco industry marketing and the strategies Big Soda uses to target youth, especially youth of color.
In light of BMSG research showing that it's easier to influence land-use policies, such as fast-food zoning, on the grounds of aesthetics rather than public health, is it time for advocates to change their tactics?
by Helena Bottemiller Evich, Chase Purdy |
Wednesday, December 31, 2014
The Federal Trade Commission has given up on tracking how much the food industry spends to promote unhealthy foods to children, a setback for advocates who want to rein in junk food marketing. BMSG's Lori Dorfman says that if the FTC and Congress don't step up on this issue, advocates will look to state and local policy options instead.
This year's annual meeting of the American Public Health Association focused on "healthography," or how place matters to health. BMSG's Laura Nixon was one of many presenters who applied the theme specifically to our food environment, offering insight on how to limit the availability of fast food.
Over the past few years, numerous attempts to pass a soda tax have failed, but, ultimately, they helped paved the way for a victory in Berkeley. As BMSG Senior Media Researcher Pamela Mejia points out, past soda tax failures "helped change the conversation surrounding the soda debate from one framed by big soda corporations to [one framed by] 'authentic community voices.'"