Introduction to media advocacy and strategic communications with UC Berkeley interdisciplinary MPH students
Date: March 04, 2022
In this virtual training with UC Berkeley School of Public Health interdisciplinary MPH students, BMSG staff covered the fundamentals of media advocacy and strategic communications. Students learned about the agenda-setting power of the news, how issues are framed by the media, how to align messages with solutions, and how to articulate values in messaging. The training also included an opportunity to practice delivering messages in highly engaging mock interview activities.