Berkeley Media Studies Group provided resources and technical assistance to help the Transformative Schools Network (TSN) communicate more clearly and effectively about their efforts to revitalize school environments around the country.
Tractor rollovers are the leading cause of death on farms. Widespread adoption of a rebate program to help farmers purchase and install rollover protective structures would prevent injuries and deaths and save taxpayers millions of dollars. BMSG worked with New York Center for Agricultural Medicine and Health to help teams in states with high tractor rollover fatalities make the case for rebate programs.
In May 2001, the Labor Project for Working Families sought help for what was anticipated to be a long and arduous campaign to establish paid family leave in California. BMSG helped the organization develop a trained cadre of advocates around the state who would be able to speak effectively to journalists and at public hearings.
In this project, funded by The California Endowment, BMSG worked to increase the capacity of advocates and youth journalists to develop effective messaging and raise public awareness about the importance of healthier school and neighborhood environments in California.
For this project BMSG analyzed news coverage of tuberculosis and used our findings to develop a media advocacy plan to assist those working in California to control TB.
With the Prevention Institute and NALEO staff, BMSG developed a year-long training curriculum and delivered it to selected members of the NALEO California Health Leadership program to help them build their advocacy skills and learn the importance of primary prevention policies in improving community health.
BMSG’s goal for this project was to help the leadership of Healthy Silicon Valley learn to frame the issue of obesity from an environmental prevention perspective, and begin to effectively raise their voices so policy makers would understand the kind of healthy environment they want to build.
Berkeley Media Studies Group worked with the National Sexual Violence Resource Center and partners to uncover the most effective ways to change the public conversation about sexual violence to include a prevention perspective.
To help the CDC’s Communities Putting Prevention to Work Initiative in its goals to prevent/delay chronic disease and provide positive, sustainable health change in communities, BMSG provided trainings and webinars, individualized technical assistance, tools and products to fill gaps in existing literature, individual community consultation on messaging, and spokesperson training.
How does the news portray the child welfare system? What failings are most visible in coverage? Is racial equity part of the conversation? To answer these and other key questions, BMSG partnered with Resolve Philly as part of a larger project designed to support journalists in telling more complete stories about this important system.
