Talking about prevention in Minnesota
To help the Minnesota Statewide Health Improvement Program (SHIP) grantees and Community Health Boards (CHBs) understand how their most important issues — nutrition, physical activity and tobacco — are currently framed in the media, BMSG analyzed news coverage on these issues in distinct regions of the state. Based on the news content analyses and a skill and message assessment, BMSG provided recommendations to the Minnesota Department of Health about how it and its grantees can best frame prevention in the given news context. BMSG also delivered a series of regional trainings to SHIP grantees to help them learn more effective ways of talking about prevention. Following the trainings, BMSG reexamined news to assess whether SHIP and CHBs key messages about prevention were included in news coverage.
Related publications
When prevention gets attention: News coverage of Minnesota’s Statewide Health Improvement Program