Strategic storytelling for social change
Stories can change hearts and minds by making abstract issues more compelling and concrete, and by building empathy and understanding. Storytelling that makes a difference depends on effective storytellers who can not only illustrate problems in the world around us, but who can also bring to life the changes needed to make communities healthier, safer, and more just. Through this project, BMSG will act as a thought partner to The Blue Shield of California Foundation (BSCF), which has committed to storytelling as a powerful tool in their ongoing mission of improving the health of all Californians. We will support the Foundation in developing a strategy to illuminate the changes their grantees and other storytellers want to see in the state and, ultimately, help advance social changes to transform health.