Strategic consultation for the California Convergence

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Strategic consultation for the California Convergence

In September 2002, Partnership for the Public’s Health, a series of partnerships between county health departments and grassroots public health advocates in California, contracted with BMSG to help local advocates use mass media to educate the community and to influence policy makers.

Media advocacy

We helped local community advocates advance their goals through the media. These goals included alcohol outlet control, environmental justice, teen pregnancy prevention, and an increase in parks and recreational facilities to assist in youth violence prevention.

Training

We provided media advocacy training and helped the advocates develop skills and gain confidence in talking to reporters.