Analyzing how health is framed in Kentucky news coverage
Berkeley Media Studies Group assisted the Foundation for a Healthy Kentucky with evaluating its Promoting Responsive Healthy Policy initiative, which works to promote policies and practices that increase access to health care, improve children’s health, and bolster smoke-free protections for Kentuckians.
To do this, BMSG conducted a news analysis to assess how these efforts to improve health are framed in Kentucky news and how the work of their grantees who are carrying out these goals is portrayed. BMSG examined both the news coverage that the Foundation and grantees generated, as well as the broader coverage around the initiative’s policy priorities. We also analyzed the Foundation’s and its grantees’ visibility in the news and assessed how news coverage portrays the need for policy change to create a healthier Kentucky.