media advocacy

media advocacy

3 phrases public health advocates should use with caution -- or not at all

The words we use to describe public health issues can open people up to new ideas or reinforce old ways of thinking, undermining advocates' efforts to make the case for policies that support health. Here are three common phrases that may be doing the latter. Read more >


Lessons in communication strategy from Big Soda

To block advocates' efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back. Read more >


Talking about soda warning labels: A Q&A with Xavier Morales and Genoveva Islas

Two seasoned public health advocates reflect on diabetes, soda consumption, and the strategic use of mass media to curb them both. Read more >


Win or lose, San Francisco and Berkeley soda tax measures are public health triumphs

Change takes time, especially when it comes to changing social norms and public health policy. But even the biggest industry Goliaths eventually crumble. Big Soda will be no different. Read more >


How advocates can make their issue more newsworthy: Tips from a veteran reporter

Getting media coverage of a public health issue or policy goal can seem daunting. Here's how advocates can turn one common challenge for journalists into an opportunity to make headlines. Read more >


Top 10 public health media bites of 2013

The way the media portray an issue influences how we think about and act on it. Throughout the year, advocates have used memorable media bites to help shape the news, challenge people to think about problems from a public health perspective, and come up with creative solutions. Here are 10 of our favorites.


Media advocacy strategy for soda tax measures: Preparing for tough questions

As more soda tax measures hit the ballot, the beverage industry has become increasingly fierce in fomenting opposition. How should advocates respond to questions about government intervention and other hot-button issues? Here are some sample Q&As that may help. Read more >


Using media advocacy in public health policy campaigns

How can advocates use the media to advance their policy goals? At this year's meeting of the American Public Health Association, BMSG's Pamela Mejia will discuss media advocacy as a way to shape conversations and policy actions around health and safety. Read more >


#StandForAdvocacy: How social media helped Wendy Davis in the fight for reproductive justice

The Texas senator's marathon filibuster to block the most restrictive abortion bill in the country was hanging by a thread in the eleventh hour. The bill's fate came down to support from advocates and a savvy social media strategy. Read more >


How I learned to love Twitter: A media advocate's story of success over Big Tobacco

Tobacco use is the leading cause of preventable death in Chile. An advocate explains how she leveraged Twitter to help enact Chile's new indoor smoking ban, one of the most advanced tobacco control laws in the world. Read more >



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